Business & Finance

5 Tips for African Diaspora to start a business in Africa

Building the future infrastructures

Patrick Musyoka

July 20, 2021

2 min read

Africa has boundless opportunities for melanated entrepreneurs to create innovative solutions that can propel the continent to new horizons of development. The continent’s attractiveness as an investment hotspot is driven partly by the burgeoning youthful tech-savvy population, providing a skilled workforce and ready market. Also, Africa is experiencing a rapid digital transformation, creating a favourable environment for investment.

If you are an African Diaspora with a great passion for African heritage and looking forward to actualising a brilliant business idea on your home continent, read to get some valuable tips.

Know your target market

Market research is a prerequisite for starting any business. As you plan to launch a venture in Africa, keep in mind that this is a continent with 54 different countries. Thus, you need to know the economic, cultural, and political environment of the specific state you invest in.

If you are destined to succeed in your African business, you should strive to customise your business to solve the needs of your target customers. For instance, some entrepreneurs have taken advantage of Africa's technological transformation and made a fortune by providing electricity or solar panels, Wi-Fi services, and electronics repair services. Tailoring your business to solve the problems that the locals face brings you contentment.

Comply with the legal requirements

Whether you are a continental or historical citizen of Africa, you furnish yourself with information about the business laws and employment regulations of the specific country in which you are investing. While Africa generally does not have stringent employee regulations, some countries like South Africa favours investors who hire locals. By adhering to the regulations, you will avoid lawsuits and turn regulators into advocates for your business.

Work with local business partners.

It is crucial to work with local partners when starting your African venture. Local business partners will help you navigate Africa, helping you find a suitable location for your business and connect you with suppliers and experienced employees. Also, local partners have a deeper understanding of the market and regulatory framework, and they will help you manoeuvre any potential challenges. Moreover, partners will play a significant role in representing your business when you travel outside the continent to run other errands.

Hire people within your business locality

Hiring employees from the local community is beneficial for your business and society. Local employees will fundamentally help your business integrate easily with the local culture. Such employees also bring diversity and different perspectives in solving business problems. Your business will also be accepted locally and you can penetrate the market with ease. Furthermore, you will be in favour of government agencies for promoting social welfare.

Leverage emerging technologies

If you want your African startup to thrive, then you leverage digital technologies. Africa's digital economy is booming, and successful entrepreneurs must incorporate emerging technologies into their businesses. With the proliferation of smartphone technology and ubiquitous internet penetration, e-commerce is the next big thing in Africa. It would be best if you took advantage of the rising software talent in Africa to innovate business solutions that improve the socioeconomic livelihood of the local populations. Also, digital innovations save you money and create convenience and value for your target customers.

Summing it up

These tips for launching a business in Africa give descendants of Africa a practical approach to becoming successful entrepreneurs in Africa. WeAfric acknowledges entrepreneurship as a reliable tool for enhancing black group economics and the economic empowerment of the African community. As descendants of Africa, we can build multibillion-dollar empires in Africa while solving the continent’s problems, such as unemployment and poverty among marginalized communities.

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