3 experiments to improve your mobile app funnel

New mobile apps to keep an eye on

2 min read

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Africa has boundless opportunities for melanated entrepreneurs to create innovative solutions that can propel the continent to new horizons of development. The continent’s attractiveness as an investment hotspot is driven partly by the burgeoning youthful tech-savvy population, providing a skilled workforce and ready market. Also, Africa is experiencing a rapid digital transformation, creating a favourable environment for investment.

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If you are an African Diaspora with a great passion for African heritage and looking forward to actualising a brilliant business idea on your home continent, read to get some valuable tips.

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Know your target market

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Market research is a prerequisite for starting any business. As you plan to launch a venture in Africa, keep in mind that this is a continent with 54 different countries. Thus, you need to know the economic, cultural, and political environment of the specific state you invest in.

If you are destined to succeed in your African business, you should strive to customise your business to solve the needs of your target customers. For instance, some entrepreneurs have taken advantage of Africa's technological transformation and made a fortune by providing electricity or solar panels, Wi-Fi services, and electronics repair services. Tailoring your business to solve the problems that the locals face brings you contentment.

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

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